Today marks the 33rd day of my journey of becoming a digital nomad. I began researching about this new sector via YouTube at the beginning of the fall season of 2016. I started viewing content about living the life as a digital entrepreneur in third world countries. By conducting extensive research, I was able to arrive at the conclusion that I needed to develop some technical skills. Previously, I had been working in the digital marketing industry for approximately 14 months. Even before that, I explored the world of web crawling at a previous employer that built websites in under 48 hours for construction suppliers, contractors, and distributors.
I will go into detail about working at my first agency in a future post, but I would like to tell you about my true passion.
What did I learn at my first real job after serving as a barista at Starbucks?
I also learned the basic fundamentals of creating, managing, and optimizing paid search campaigns using Google. By reading several whitepapers found on the internet, I was able to increase my knowledge within pay per click advertising with the implementation of single keyword ad groups or SKAGs. This technique proved to be a useful tool when analyzing simple campaigns, but was very time consuming to setup.
How did I develop my skills in paid search advertising?
 |
| Compression Ring Remover |
This was the first product that I managing a PPC campaign for. It is a brass compression ring remover that is used in plumbing. At the time, the item retailed for about $48.99. It was my duty to introduce this product to the world. Looking back, I wish I had suggested the idea of focusing the campaign around a demonstration video that would show people how to use the item. A difficulty that I encountered was determining what people would type into the search field to look for this item.
Where can you learn more about me?
In a
previous post, you can read about my early childhood including grade, intermediate, and high school. I plan to develop the description of these events in future blog posts. Also, you will learn about what it is like to grow up in southern California.
